1: Be sure you’re website is search engine optimized. There are a variety of articles and websites to help you do this or, if you have the money, you can hire someone to help. This is one of the best ways to assure you’re getting the traffic you’ll need to get the clicks you want.
2: Targetted traffic. Make sure the traffic you’re getting is interested in what your website has to offer. If you’re selling eBooks about golf it wont do you any good to have visitors looking for opera tickets coming to your site. As mentioned above, SEO is a major player in getting the right type of visitor to your site and the right type of visitor will click on the AdSense ads being displayed on your site because they’re related to what the visitor wants.
3: Make sure your website navigation is easy to use. I see far too many websites that have all sorts of fancy Flash animation, blinking buttons, sliding panels and endless eye-candy but don’t have a simple, easy to use and find, navigation bar. If a user has difficulty navigating your site you can bet they wont click on any ads and they sure wont be back once they leave.
4: Listen to Google. Google has done quite a fair bit of research into how people view websites, what they look at and where they tend to click. If you haven’t yet then you should definitely look at Google’s “heat map” for AdSense placement. It shows the best places to put AdSense as the ad will be more likely to be seen and clicked. You can find Googles heat map by doing a Google search for “Google Heat Map.”
5: Blend your ads with your site colors. Ads that blend in with your site are more likely to be clicked than ones that clash with the colors of your site. Web surfers generally have learned that anything that is glaringly out of place on a website is an advertisement and should be ignored–most do this unconsciously–so if your ad blends well they’re more likely to see it as their eyes sweep over your page.
6: Experiment with your AdSense placement and style. Google has done good research, as shown above with their heat map, but it doesn’t hold true for all sites. Begin by placing your AdSense where Google suggests and blend your ads to your site colors, then wait two weeks or a month and see what kind of click through rate you get. After that, experiment by moving one ad at a time or changing the color of the AdSense links. Don’t move all the ads and change the colors at the same time or you won’t be able to tell what worked. Do each change one at a time and wait another two weeks to a month and see if your click through rate was better or worse. If it’s better keep it, if not then go back to what you had and change something else.
7: This may be the best tip on the list. Google allows you to “blacklist” specific URLs from showing up in the AdSense ads on your page. Why would you do this? Well, you may want to blacklist URLs of sites that would compete with your own; after all, you don’t want to give advertising to a competitor. There is, however, another good use for this. We’ve all seen sites that have no actual content and are full of AdSense ads, right? These sites make money by bidding on low cost keywords and when the visitor clicks the ad that the sight bought the visitor will, more often then not, click on one of the AdSense ads on the page to leave–hence the site makes money. Obviously this is a dispicable practice and it’s especially bad if the ad that brought the viewer to the site was on your page. You’ve lost a viewer to a junk site and the viewer may never come back to your page again.
So, what do you do? You blacklist such site’s URLs. One way to do this is to go to adsblacklist.com and let the site generate a list of 50 URLs to blacklist from your AdSense account. Simply enter your sites address and click the button. Then go to your AdSense account and go to the Competitive Ads Filter and paste in the URL list you go from the site above. This alone will increase your revenue from AdSense easily and you’ll be doing your viewer a huge favor by protecting them from being suckered into a worthless site.
1: Be sure you’re website is search engine optimized. There are a variety of articles and websites to help you do this or, if you have the money, you can hire someone to help. This is one of the best ways to assure you’re getting the traffic you’ll need to get the clicks you want.
2: Targetted traffic. Make sure the traffic you’re getting is interested in what your website has to offer. If you’re selling kosze wiklinowe eBooks about golf it wont do you any good to have visitors looking for opera tickets coming to your site. As mentioned above, SEO is a major player in getting the right type of visitor to your site and the right type of visitor will click on the AdSense ads being displayed on your site because they’re related to what the visitor wants.
3: Make sure your website navigation is easy to use. I see far too many websites that have all sorts of fancy Flash animation, blinking buttons, sliding panels and endless eye-candy but don’t have a simple, easy to use and find, navigation bar. If a user has difficulty navigating your site you can bet they wont click on any ads and they sure wont be back once they leave.
4: Listen to Google. Google has done quite a fair bit of research into how people view websites, what they look at and where they tend to click. If you haven’t yet then you should definitely look at Google’s “heat map” for AdSense placement. It shows the best places to put AdSense as the ad will be more likely to be seen and clicked. You can find Googles heat map by doing a Google search for “Google Heat Map.”
5: Blend your ads with your site colors. Ads that blend in with your site are more likely to be clicked than ones that clash with the colors of your site. Web surfers generally have learned that anything that is glaringly out of place on a website is an advertisement and should be ignored–most do this unconsciously–so if your ad blends well they’re more likely to see it as their eyes sweep over your page.
6: Experiment with your AdSense placement and style. Google has done good research, as shown above with their heat map, but it doesn’t hold true for all sites. Begin by placing your AdSense where Google suggests and blend your ads to your site colors, then wait two weeks or a month and see what kind of click through rate you get. After that, experiment by moving one ad at a time or changing the color of the AdSense links. Don’t move all the ads and change the colors at the same time or you won’t be able to tell what worked. Do each change one at a time and wait another two weeks to a month and see if your click through rate was better or worse. If it’s better keep it, if not then go back to what you had and change something else.
7: This may be the best tip on the list. Google allows you to “blacklist” specific URLs from showing up in the AdSense ads on your page. Why would you do this? Well, you may want to blacklist URLs of sites that would compete with your own; after all, you don’t want to give advertising to a competitor. There is, however, another good use for this. We’ve all seen sites that have no actual content and are full of AdSense ads, right? These sites make money by bidding on low cost keywords and when the visitor clicks the ad that the sight bought the visitor will, more often then not, click on one of the AdSense ads on the page to leave–hence the site makes money. Obviously this is a dispicable practice and it’s especially bad if the ad that brought the viewer to the site was on your page. You’ve lost a viewer to a junk site and the viewer may never come back to your page again.
So, what do you do? You blacklist such site’s URLs. One way to do this is to go to adsblacklist.com and let the site generate a list of 50 URLs to blacklist from your AdSense account. Simply enter your sites address and click the button. Then go to your AdSense account and go to the Competitive Ads Filter and paste in the URL list you go from the site above. This alone will increase your revenue from AdSense easily and you’ll be doing your viewer a huge favor by protecting them from being suckered into a worthless site.